Adagio, European leader in aparthotels, becomes Official Partner of Paris La Défense Arena, the largest indoor venue in Europe, welcoming more than a million visitors annually from the four corners of the globe. This strategic alliance, which has been signed until June 2026, underlines Adagio's desire and ambition to strengthen its notoriety and visibility in Europe and internationally, while embodying the emotional and inspirational dimension of its brand.

With a very strong reception and accommodation capacity on the Place de la Défense and its surroundings (nine establishments, 876 apartments), Adagio also aspires to boost its bookings for both business or leisure travelers. This collaboration aims to highlight the loyalty program (Accor Live Limitless) by offering exclusive "Member of All" experiences, illustrating the brand's commitment to quality hospitality and growing relationships with its customer base. 

This union is the result of the combination of values ​​between the two partners sharing the same ambition: to offer their customers unforgettable experiences through sport, culture and local life. As part of the partnership, there will be numerous activations which increase the visibility of the Adagio brand, including new benefits for its customers and All members, highlighting its accommodation offering. In addition to this, the customer journey of both the physical and digital elements of the Paris La Défense Arena as well as an in & out stadium promotion via the giant screens of the enclosure. A dressing room in Adagio colors will also be accessible to Adagio customers and partners. 

“As a major player in accommodation, welcoming travelers, and the transition of cities, we are delighted with this new partnership which reflects the DNA and values ​​we have in common of our brands and embodies both the modernity, the dynamism of our brand and its promise “Here for you”. This collaboration also highlights Adagio’s proximity and attention to its customers, offering them new and unforgettable experiences through entertainment.In addition, we share with Paris La Défense Arena a concern for the environment, territories and local stakeholders. A great adventure begins!” underlines Virginie Barboux, SVP Customer and Marketing at Adagio 

“Paris La Défense Arena is committed to being the place where every visitor enjoys an incomparable and complete entertainment experience,” says Frédéric Longuépine, President of Paris La Défense Arena. “This collaboration with Adagio gives us the opportunity to create unique and memorable moments together for all our visitors. Together, we are opening new perspectives to welcome them in the best conditions and offer our 45,000 spectators total immersion in the heart of music and entertainment.”